Herbert "Herb" Alpert (born March 31, 1935) is an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass, Herb Alpert's Tijuana Brass, or TJB. He is also a recording industry executive, the "A" of A&M Records, a recording label he and business partner Jerry Moss founded and eventually sold to Polygram. Alpert has also created abstract expressionist paintings and sculpture over two decades, which are on occasion publicly exhibited. Alpert and wife Lani Hall are substantial philanthropists through the operation of the Herb Alpert Foundation.
Alpert's musical accomplishments include five number one albums and 28 albums total on the Billboard charts, eight Grammy Awards, fourteenplatinum albums and fifteen gold albums. As of 1996, Alpert had sold 72 million albums worldwide. Alpert is the only recording artist to hit No. 1 on the U.S. Billboard Hot 100 pop chart as both a vocalist ("This Guy's in Love with You," 1968) and an instrumentalist ("Rise," 1979).